July 2023

elipsLife Netherlands appoints Gielijn Arends as CEO


Gielijn Arends will take over as the new CEO of elipsLife Netherlands on 10 July 2023. Albert Bakker, who has held the position since 2017, will retire at the end of August.

elipsLife Nethterlands had announced the appointment of Gielijn Arends as its CEO. Gielijn will continue to develop the company's business strategy, including elipsLife's product and services offering and its ongoing digital transformation that were led by his predecessor, Albert Bakker. 


Gielijn Arends brings extensive experience in the insurance sector, including working for the corporate insurer MS Amlin and its legal predecessors for 20 years. During his career, he has held various senior positions in underwriting, claims and reinsurance and has been Country Manager for the past nine years. Additionally, Gielijn has been actively involved in the Dutch Insurance Exchange Association, the Association of Insurers and the International Network of Insurance.


Theo Iaponas, CEO Swiss Life International, says: "With Gielijn we have gained an executive whose broad experience will really help us build momentum. He will make a significant contribution to the development of our business in the coming years and ensure that we continue to play a leading role in the employee benefits market."


Gielijn says: “I am very excited to start as CEO of elipsLife Netherlands. The ambition, professionalism and enthusiasm of the employees, as well as being part of one of Europe's leading financial services providers, creates great opportunities. I am looking forward to continuing elipsLife’s growth, providing our clients with sector-leading service and products.”


Theo adds: “Under Albert’s leadership, elipsLife Netherlands has grown from EUR 100 million to EUR 400 million, expanded its product range and advisory services, and initiated its digital transformation. We thank him for his personal contribution to the development of the company and wish him all the best for the future.”